Beyond Design: The Synergy of Apparel Product Development, 3rd Edition

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Now in full color, t More »