A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's WeeklyBecoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business le More »
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Average Review : 4.7 of 5.0, produced from 52 customer reviews.
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Joe Calloway |
| Binding | Paperback |
| EAN | 9780470496350 |
| Edition | 2 |
| ISBN | 0470496355 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 272 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2009-08-24 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison |
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