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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effec More »

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Score Explained

86 Just about the high considered score

Score is considered by amazon average reviews, product age, review likeness, price range & discount of the product.

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Customer Reviews

Reviews about the "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know"

The Average Review score is 4.4 on a scale of 5.0. Total 33 reviewers are considered to generate the average review. Some of the new or latest reviews in Marketing might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 18 March

5 stars

4 stars

#5 Stars: 22 , #4 Stars: 6 , #3 Stars: 1 , #2 Stars: 4 ,

[ 4.0 stars ] "If you want your business to be successful you need to crunch the numbers and do the analysis often, it doesn't mean it is fun. This book isn't fun, but it is necessary. Read it for the health of your business. ..." Courtesy by Amazon
- The Marketing review is genenrated by Margaret Briem "Life Coach and Trainer" which was written on July 12, 2013 Review fetched on September 1, 2013 by Books Central.

[ 2.0 stars ] "if you work for a giant who can spend mlns$ on marketing research - you probably already know all this stuff better than the author.if you work for a middle class company and need to justify spending on offline marketing channels and evaluate efficincy of Press, outdoor etc - this book is USELESS!And it is old - no good info on web-analysis of course. ..." Courtesy by Amazon
- The Marketing review is genenrated by Olga Mitsurova which was written on July 4, 2013 Review fetched on September 1, 2013 by Books Central.

[ 5.0 stars ] "In the book Data-Driven Marketing, the author takes a scientific approach to an industry which is oftentimes incorrectly approached in a qualitative manner. His professional and academic background (PhD in theoretical physics) gives him a unique paradigm through which he approaches marketing challenges. The book is a great read for marketing professionals, as well as those new to the field that lo ..." Courtesy by Amazon
- The Marketing review is genenrated by Adam Helsinger which was written on June 10, 2013 Review fetched on September 1, 2013 by Books Central.

[ 5.0 stars ] "This is a good resource describing some of the more important metrics for marketing. As someone who has worked with very strong and very weak marketing colleagues, this clearly provides an objective outline of the very characteristics that made the strong ones that way. This is WELL worth the price. ..." Courtesy by Amazon
- The Marketing review is genenrated by John C. Curtis "ElConde01867" which was written on June 5, 2013 Review fetched on September 1, 2013 by Books Central.

[ 4.0 stars ] "It's confession time...I initially was excited about this book. I received it and then quickly realized that it was...well....dry. If you find an AudioBook version, go with that instead because this one is a bit of a 'chore' to pour through. Having said that....i find myself increasingly obsessed with the content. It explores the typical "Marketing" challenges - how do you effective ..." Courtesy by Amazon
- The Marketing review is genenrated by Jacqueline Lee which was written on March 3, 2013
0 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Marketing out of 1 users. Review fetched on September 1, 2013 by Books Central.

Specification

Product Specification
Available	Yes
Author	Mark Jeffery
Binding	Hardcover
EAN	9780470504543
Edition	1
ISBN	0470504544
IsEligibleForTradeIn	1
Label	Wiley
Manufacturer	Wiley
NumberOfItems	1
NumberOfPages	320
PackageQuantity	1
ProductGroup	Book
ProductTypeName	ABIS_BOOK
PublicationDate	2010-02-08
Publisher	Wiley
Studio	Wiley
Title	Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Score Explained

86 Just about the high considered score

Score Graph

Customer Reviews

Reviews about the "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know"

The Average Review score is 4.4 on a scale of 5.0. Total 33 reviewers are considered to generate the average review. Some of the new or latest reviews in Marketing might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 18 March

Similar products

$29.99

Multichannel Marketing: Metrics and Methods for On and Offline Success

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Successful Direct Marketing Methods

Save $28.12 (43%)

$17.95 $11.86

Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home

Save $6.09 (34%)

Specification