Brand Rituals: How Successful Brands Bond with Customers for Life

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj - a recognized leader in the marketing and strategy space - posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands - w More »