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MP Consumer Behavior with DDB Data Disk, Books Central

MP Consumer Behavior with DDB Data Disk

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. More »

0077645553

Price : $218.73