Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | CD-ROM |
| Brand | Brand: McGraw-Hill/Irwin |
| EAN | 9780077645557 |
| Edition | 12th |
| Feature | Used Book in Good Condition |
| ISBN | 0077645553 |
| IsEligibleForTradeIn | 1 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfItems | 1 |
| NumberOfPages | 772 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-02-24 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| Title | Consumer Behavior: Building Marketing Strategy, 12th Edition |
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