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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, Books Central

Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver

It pays to be LIKEABLE! You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, More »

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