Made to Stick: Why Some Ideas Survive and Others Die

Business
Parenting
Business Strategy
Entrepreunial Planning
Idea Planning Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas More »