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Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

The Internet didnâ€™t kill TV! It has become its best friend. Americans are watching more television than ever before, and weâ€™re engaging online at the same time weâ€™re tuning in. Social media has created a new and powerful â€œbackchannelâ€, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television when More »

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Score Explained

76 Generally appraised score

Score is generated on the basis of amazon average reviews, review likeness, product age, price range, discount of the product.

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Customer Reviews

Reviews about the "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile"

The Average Review score is 4.6 on a scale of 5.0. Total 9 reviewers are considered to generate the average review. Some of the new or latest reviews in Industries & Professions might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 25 July

5 stars

4 stars

#5 Stars: 5 , #4 Stars: 4 ,

[ 4.0 stars ] "Good to understand how the broadcast Tv landscape is changing and the many directions it could move into. Read this book on a Kindle or as a ebook and not a physical book. That way you get to immediately access a lot of supplementary content on the web through links at e end of each chapter. if you are not in the USA then a lot of the content will be alien to you as lots of the "Connected apps" ar ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by R. Manghnani which was written on July 21, 2013 Review fetched on August 25, 2013 by Books Central.

[ 5.0 stars ] "Enlightening in parts, lacking in some places where I was hoping for more detail. more focused on advertisers than actual media producers like my self. How do studios leverage the social tv experience? ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by Doug S which was written on April 19, 2013 Review fetched on August 25, 2013 by Books Central.

[ 5.0 stars ] "This was a well-written and comprehensive journey of how TV and the concept of TV has evolved as a medium for connecting to an audience. It clearly documented how various overlays of technology have changed the interaction for both the creators and the users. The format was brilliant with a recap/recommendation at the end of each chapter as well as a QR code that continued to more information onli ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by jo which was written on September 9, 2012 Review fetched on August 25, 2013 by Books Central.

[ 5.0 stars ] "I highly recommend this for insights on the Television industry, past, present and especially future. Covers Ad Sales and technology from many aspects. Everyone working in Television should read this book. ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by G. Gelb which was written on May 3, 2012 Review fetched on August 25, 2013 by Books Central.

[ 5.0 stars ] "I'm not even ten pages into this book and I'm already fascinated. Being part of this tv online culture myself it's amazing seeing the numbers behind it. There's a section where they talk about the audience watching shows live so they don't get spoiled. I know people in Germany who will stay up to watch an episode of Glee via a live stream online that comes from the East Coast i ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by J. Ballinger which was written on April 19, 2012 Review fetched on August 25, 2013 by Books Central.

Specification

Product Specification
Available	Yes
Binding	Hardcover
EAN	9781118167465
Edition	1
ISBN	1118167465
Label	Wiley
Manufacturer	Wiley
NumberOfItems	1
NumberOfPages	272
PackageQuantity	1
ProductGroup	Book
ProductTypeName	ABIS_BOOK
PublicationDate	2012-02-28
Publisher	Wiley
Studio	Wiley
Title	Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

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Score Explained

76 Generally appraised score

Score Graph

Customer Reviews

Reviews about the "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile"

The Average Review score is 4.6 on a scale of 5.0. Total 9 reviewers are considered to generate the average review. Some of the new or latest reviews in Industries & Professions might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 25 July

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