Media Programming: Strategies and Practices

Comprehensive: MEDIA PROGRAMMING continues to focus on how programs are selected (or not selected), arranged in schedules or menus of various kinds, evaluated by the industry, and promoted to audiences and advertisers. The text also considers the limits on options arising from technology, financing, regulations, policies, and marketing needs.
Current: Reflecting a changing industry, one of the text's central themes is that the way content is paid for determines much of its structure and availability. Another theme is how the mass orientation and rigid content of traditional broadcasting has reacted to pressure from the emerging online and mobile media.
Complete: The new edition also illustrates that once-clear distinctions between networks, syndicators, and cable companies are dissolving and that media conglomerates are now co-opting and commercializing online and mobile program content. Still, patterns of daily work and living influence the availability of most media entertainment content and realities of economics overshadow all aspects of media programming.
Proven Authors: Noted authorities in the programming industry, Susan Tyler Eastman and Douglas A. Ferguson are widely respected for their work inside the classroom and throughout the field. Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and exam More »