Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading market More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| EAN | 9780470598825 |
| Edition | 1 |
| ISBN | 0470598824 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 208 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-05-03 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | Marketing 3.0: From Products to Customers to the Human Spirit |
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