One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet busin More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Michael McGrath |
| Binding | Hardcover |
| EAN | 9780071362467 |
| Edition | 2nd |
| ISBN | 0071362460 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfItems | 1 |
| NumberOfPages | 400 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2000-10-12 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| Title | Product Strategy for High Technology Companies |
| UPC | 639785324447 |
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