"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."-From The Behavior Gap Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Carl Richards |
| Binding | Hardcover |
| EAN | 9781591844648 |
| Edition | First Edition, 1st Printing |
| ISBN | 1591844649 |
| Label | Portfolio Hardcover |
| Manufacturer | Portfolio Hardcover |
| NumberOfItems | 1 |
| NumberOfPages | 240 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-01-03 |
| Publisher | Portfolio Hardcover |
| ReleaseDate | 2012-01-03 |
| Studio | Portfolio Hardcover |
| Title | The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money |
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