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Focus Groups: A Practical Guide for Applied Research, Books Central

Focus Groups: A Practical Guide for Applied Research

The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger and Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is resp More »

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