Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RandD, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin o More »
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Average Review : 4.2 of 5.0, produced from 25 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Author | Roger L. Martin |
| Binding | Hardcover |
| EAN | 9781422177808 |
| Edition | Third Edition |
| ISBN | 1422177807 |
| Label | Harvard Business Review Press |
| Manufacturer | Harvard Business Review Press |
| NumberOfItems | 1 |
| NumberOfPages | 208 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2009-10-13 |
| Publisher | Harvard Business Review Press |
| Studio | Harvard Business Review Press |
| Title | The Design of Business: Why Design Thinking is the Next Competitive Advantage |
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