SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful in More »
| 5 stars | 4 stars | 3 | 1 |
#5 Stars: 119 , #4 Stars: 37 , #3 Stars: 5 , #1 Star: 13
Average Review : 2.7 of 5.0, produced from 7 customer reviews.
Average Review : 4.9 of 5.0, produced from 14 customer reviews.
Average Review : 4.4 of 5.0, produced from 5 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Author | Harry Beckwith |
| Binding | Paperback |
| EAN | 9780446672313 |
| Edition | Reprint |
| ISBN | 0446672319 |
| Label | Grand Central Publishing |
| Manufacturer | Grand Central Publishing |
| NumberOfItems | 1 |
| NumberOfPages | 272 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-03-20 |
| Publisher | Grand Central Publishing |
| Studio | Grand Central Publishing |
| Title | Selling the Invisible: A Field Guide to Modern Marketing |
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