CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card) (Engaging 4ltr Press Titles in Marketing)

AN INNOVATIVE COMBINATION DELIVERS CONTENT BOTH IN PRINT AND ONLINE. The CB4 core text offers a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from interviews with nearly 250 faculty and students.
SHORTER, COMPREHENSIVE CHAPTERS COMMUNICATE CONSUMER BEHAVIOR CONCEPTS IN a MODERN DESIGN. This edition uses an engaging and accessible format to present consumer behavior content in a more engaging, accessible format without minimizing coverage for your course.
CHAPTER-IN-REVIEW CARDS AT THE BACK OF THE STUDENT EDITION PROVIDE STUDENTS WITH A PORTABLE STUDY TOOL. These detachable, convenient cards provide students with all of the pertinent information needed for effective class preparation.
INSTRUCTOR PREP CARDS MAKE CLASS PREPARATION SIMPLE. Detachable Instructor Prep Cards for each chapter, conveniently located in the back of the Instructor's Edition, offer a quick map of chapter content, a list of corresponding PowerPoint® resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently and easily transition to the new edition.
LEARNING TOOLS APPEAL TO DIFFERENT LEARNING STYLES. Extensive online study tools are available to students with the purchase of a new book. Multimedia resources include online quizzing, learning games, audio downloads, video podcasts, and more, only a click away. Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retenti More »