A “nuts and bolts†understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Us More »
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Average Review : 4.8 of 5.0, produced from 8 customer reviews.
| Product Specification | |
|---|---|
| Available | No |
| Binding | Hardcover |
| EAN | 9780136027041 |
| Edition | 6 |
| ISBN | 0136027040 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| NumberOfItems | 1 |
| NumberOfPages | 672 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2009-07-24 |
| Publisher | Prentice Hall |
| Studio | Prentice Hall |
| Title | Marketing Research (6th Edition) |
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