Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cat More »
| 5 stars | 3 | 2 | 1 |
#5 Stars: 6 , #3 Stars: 1 , #2 Stars: 1 , #1 Star: 1
Average Review : 4.8 of 5.0, produced from 20 customer reviews.
Average Review : 4.5 of 5.0, produced from 44 customer reviews.
Average Review : 4.7 of 5.0, produced from 37 customer reviews.
| Product Specification | |
|---|---|
| Available | No |
| Binding | Hardcover |
| EAN | 9780073529943 |
| Edition | 15 |
| ISBN | 007352994X |
| Label | McGraw-Hill/Irwin |
| Manufacturer | McGraw-Hill/Irwin |
| NumberOfItems | 1 |
| NumberOfPages | 742 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-09-24 |
| Publisher | McGraw-Hill/Irwin |
| Studio | McGraw-Hill/Irwin |
| Title | International Marketing |
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