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Integrated Advertising, Promotion and Marketing Communications (5th Edition), Books Central

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of su More »

0132538962

Price : $210.00

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