Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Â Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer B More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| EAN | 9780135053010 |
| Edition | 10 |
| ISBN | 0135053013 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| NumberOfItems | 1 |
| NumberOfPages | 600 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2009-08-07 |
| Publisher | Prentice Hall |
| Studio | Prentice Hall |
| Title | Consumer Behavior (10th Edition) |
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